Lindenwood Brand Identity Guidelines (February 2026)
vlogƵ LOGO LOGOUSAGE These logos represent the energy, pride, and competitive spirit of Lindenwood University athletics. They are designed to resonate with fans, athletes, and supporters while maintaining strong visual identity across all sports platformsvlogƵfrom digital to print. The primary athletic logo is used across official team branding, while secondary and sport-specific marks provide flexibility for different formats and audiences. 01 PRIMARY ATHLETIC LOGO Our main athletic mark, featuring the full wordmark vlogƵLindenwoodvlogƵ alongside the lion or panther head. This should always be the first choice when representing Lindenwood Athletics externallyvlogƵespecially for major events, merchandise, and promotional materials. Its design ensures strong recognition and visual impact across all formatsvlogƵfrom banners to digital placements. 02 SECONDARY ATHLETIC LOGO A simplified version of the primary athletic logo used when space is limited or layout requires a different composition. This variation maintains strong brand presence while offering flexibility for use in constrained spaces such as mobile apps, social media headers, or small-scale print. It should only be used when the primary logo cannot fit legibly. 03 ATHLETIC ICON/MARK A standalone lion or panther head icon used for small-scale branding, especially on digital platforms like social media, apps, and merchandise. This mark is ideal for use when full logos are too large or impractical. When used alone, it should always be paired with vlogƵLindenwood AthleticsvlogƵ or the team name nearby to ensure clarity and reinforce brand recognition. Our main athletic mark, featuring the full wordmark vlogƵLindenwoodvlogƵ alongside the lion head. It should always be the first choice when representing Lindenwood Athletics externallyvlogƵespecially for major events, merchandise, and promotional materials. PRIMARY ATHLETIC LOGO LAYOUT Full-color primary mark featuring vlogƵLindenwoodvlogƵ + Lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1vlogƵ wide Black | 1vlogƵ Gold | 1.25vlogƵ White | 1.25vlogƵ CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of vlogƵLINDENWOODvlogƵ in the wordmark (see vlogƵxvlogƵ). This ensures legibility and visual prominence. DOs & DONvlogƵTs (Specific to Primary Athletic Logo) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Maintain proportional scale and spacing DonvlogƵt alter proportions or rotate the logo DonvlogƵt add effects or textures DonvlogƵt use without approval fromMarketing or Athletics SHEAR 15° 1.25vlogƵ 1vlogƵ x x x x x 21 22
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