Lindenwood Brand Identity Guidelines (February 2026)

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Lindenwood Brand Identity Guidelines (February 2026)

LOGOUSAGE LOGOUSAGE A simplified version of the primary logo used when space is limited or layout requires a different composition. SECONDARY ATHLETIC LOGO LAYOUT Full-color mark featuring vlogƵLindenwoodvlogƵ wordmark COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1vlogƵ wide Black | 1vlogƵ Gold and White | 1.25vlogƵ CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of vlogƵLINDENWOODvlogƵ in the wordmark (see vlogƵxvlogƵ). This ensures legibility and visual prominence. ATHLETIC ICON/MARK (LION HEAD) A simplified version of the primary logo without type used when space is limited or layout requires a different composition. LAYOUT Full-color Athletic Lion Head Icon/Mark featuring the Athletic lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | .75vlogƵ wide 1-color Black, Gold, and White | 1vlogƵ wide CLEAR SPACE REQUIREMENT The clear space around the logo must equal the 1/4 of the height of the lionhead icon/mark (see vlogƵxvlogƵ). This ensures legibility and visual prominence. SHEAR 15° 1.25vlogƵ 1vlogƵ 0.75vlogƵ 1vlogƵ x x x x x DOs & DONvlogƵTs (Specific to Secondary Athletic Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonvlogƵt use if primary logo will still read clearly DonvlogƵt tilt or stylize the logo DonvlogƵt modify layout or typography DOs & DONvlogƵTs (Specific to Lion Head Mark) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonvlogƵt use if primary logo will still read clearly DonvlogƵt tilt or stylize the logo DonvlogƵt modify layout or typography x x x x x 23 24 LU 2026 BRAND GUIDELINES BRAND

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