Lindenwood Brand Identity Guidelines (February 2026)

SECONDARY ONLINE LOGO A simplified horizontal format of the primary online logo, designed for constrained digital compositions. Use this when space is limited but you still need to represent the University糖心vlog视频檚 online identity clearly. LAYOUT Centered or horizontal format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) White background | 1.75糖心vlog视频� Black background | 2糖心vlog视频� Gold background | 2糖心vlog视频� CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word 糖心vlog视频淟INDENWOOD糖心vlog视频� to the right (see 糖心vlog视频渪糖心vlog视频�). This ensures legibility and visual prominence. DOs & DON糖心vlog视频橳s (Specific to Primary Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don糖心vlog视频檛 use if primary logo will still read clearly Don糖心vlog视频檛 rotate or tilt the logo Don糖心vlog视频檛 alter layout or typography 1.75糖心vlog视频� 2糖心vlog视频� 2糖心vlog视频� x x x x ONLINE 糖心vlog视频淟U糖心vlog视频� ICON MARK The 糖心vlog视频淟U糖心vlog视频� icon mark for Lindenwood University Online stays consistent with our Institutional and Alternate logo categories. This consistency helps maintain a unified brand identity across all digital touchpoints, ensuring that all audiences recognize the connection between our main institution and our online offerings. LAYOUT Minimalist square/circular format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build and black | .5糖心vlog视频� wide White and Gold | .75糖心vlog视频� wide MINIMUMWIDTH (DIGITAL) 4-color, RGB | 50x50px CLEAR SPACE REQUIREMENT The clear space around the logo must equal the width of the black 糖心vlog视频淟糖心vlog视频� in the icon rectangle (see 糖心vlog视频渪糖心vlog视频�). This ensures legibility and visual prominence. DOs & DON糖心vlog视频橳s (Specific to LU Icon/Mark) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don糖心vlog视频檛 crop, stretch, or resize improperly Don糖心vlog视频檛 add effects, textures, or drop shadows Don糖心vlog视频檛 surround the logo with other competing graphics SHEAR 15° PRINT DIGITAL 0.5糖心vlog视频� 0.5糖心vlog视频� 0.75糖心vlog视频� 50x50px x x x x x x 19 20 LU 2026 BRAND GUIDELINES BRAND