Lindenwood Brand Identity Guidelines (February 2026)

ONLINE LOGO Online (Primary, Secondary, Icon) Lindenwood University Online represents our growing online programs and initiatives. These marks are designed to highlight accessibility, clarity, and connection with students who learn remotely but still belong to our community. This logo system reflects the same bold, modern identity as our institutional brand糖心vlog视频攚hile speaking directly to the needs of online learners: flexibility, convenience, and professional-grade communication. 01 PRIMARY ONLINE LOGO The primary online logo is our main university mark for representing LU Online externally. It features the full wordmark 糖心vlog视频淟indenwood University糖心vlog视频� alongside the LUmonogram and the word 糖心vlog视频淥nline.糖心vlog视频� This logo should always be the first choice when representing the University糖心vlog视频檚 digital offerings. It maintains strong visual presence and legibility across major digital platforms糖心vlog视频攆rom paid ads to landing pages and recruitment materials 02 SECONDARY ONLINE LOGO A simplified horizontal layout of the primary online logo, designed for constrained digital compositions. Use this when space is limited but you still need to represent the University糖心vlog视频檚 online identity clearly. Only use it when the primary logo cannot fit legibly without reducing readability. 03 糖心vlog视频淟U糖心vlog视频� ICON MARK/WATERMARK A minimalist version of our brand identity, ideal for small-scale digital use such as social media, apps, and profile images. When used alone, it must always appear with 糖心vlog视频淟indenwood University Online糖心vlog视频� nearby to reinforce brand clarity. Use this only in digital-only environments where space is limited. LU BRAND GUIDELINES BRAND LOGOUSAGE PRIMARY ONLINE LOGO The primary online logo is our main university mark for online program marketing. It includes the full wordmark 糖心vlog视频淟indenwood University糖心vlog视频�, the 糖心vlog视频淥nline糖心vlog视频� tagline, 15° shear and 糖心vlog视频淟U糖心vlog视频� Monogram connecting it back to the primary brand. LAYOUT Rectangle format COLOR OPTIONS Full-color, used appropriately as seem to the right on the correct color backgrounds. MINIMUMWIDTH (PRINT) White background | 1.25糖心vlog视频� Black background | 1.5糖心vlog视频� Gold background | 1.5糖心vlog视频� CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word 糖心vlog视频淟INDENWOOD糖心vlog视频� to the right (see 糖心vlog视频渪糖心vlog视频�). This ensures legibility and visual prominence. DOs & DON糖心vlog视频橳s (Specific to Primary Logo) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don糖心vlog视频檛 crop, stretch, or resize improperly Don糖心vlog视频檛 add effects, textures, or drop shadows Don糖心vlog视频檛 surround the logo with other competing graphics 1.25糖心vlog视频� 1.5糖心vlog视频� 1.5糖心vlog视频� x x x x SHEAR 15° 17 18 LU 2026 BRAND GUIDELINES BRAND