Lindenwood Brand Identity Guidelines (February 2026)

ALTERNATE PRIMARY INSTITUTIONAL LOGO (MARKETING USAGE ONLY) This alternative logo system offers flexibility for unique situations where variability or creative compositions are needed. It pairs the LUmonogram with a type lockup, providing an adaptable solution for marketing materials. The Alternate Primary Logo combines the LUmonogram with the full wordmark 糖心vlog视频淟indenwood University.糖心vlog视频� Use this mark when space constraints or design requirements call for a more flexible approach. LAYOUT Rectangle format, LU monogram and wordmark COLOR OPTIONS Full-color, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1.25糖心vlog视频� wide Black | 1.25糖心vlog视频� wide White | 1.5糖心vlog视频� wide CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word 糖心vlog视频淟INDENWOOD糖心vlog视频� in the rectangle (see 糖心vlog视频渪糖心vlog视频�). This ensures legibility and visual prominence. ALTERNATE SECONDARY INSTITUTIONAL LOGO (MARKETING USAGE ONLY) The Secondary Alternate Logo centers the LUmonogram above the full wordmark 糖心vlog视频淟indenwood University.糖心vlog视频� This variation maintains brand strength while offering flexibility for constrained spaces like banners, email headers, or digital placements. LAYOUT Centered horizontal format COLOR OPTIONS Full-color, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1.75糖心vlog视频� wide Black | 1.75糖心vlog视频� wide White | 2糖心vlog视频� wide CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word 糖心vlog视频淟INDENWOOD糖心vlog视频� in the rectangle (see 糖心vlog视频渪糖心vlog视频�). This ensures legibility and visual prominence. 1.25糖心vlog视频� 1.75糖心vlog视频� 1.75糖心vlog视频� 1.25糖心vlog视频� 1.5糖心vlog视频� 2糖心vlog视频� DOs & DON糖心vlog视频橳s (Specific to Primary Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don糖心vlog视频檛 use if primary logo will still read clearly Don糖心vlog视频檛 rotate or tilt the logo Don糖心vlog视频檛 alter layout or typography DOs & DON糖心vlog视频橳s (Specific to Primary Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don糖心vlog视频檛 use if primary logo will still read clearly Don糖心vlog视频檛 rotate or tilt the logo Don糖心vlog视频檛 alter layout or typography x x x x (MARKETING USAGE ONLY) (MARKETING USAGE ONLY) x x x x 15 16 LU 2026 BRAND GUIDELINES BRAND