Lindenwood Brand Identity Guidelines (February 2026)
LOGO 03 01 02 04 02 02 LOGOS & IDENTITY Lindenwood UniversityÌÇÐÄvlogÊÓÆµ™s logo system and identity are the cornerstone of our external marketing and communication efforts. LOGO HIERARCHY PRIMARY INSTITUTIONAL ONLINE ÌÇÐÄvlogÊÓÆµ LEGACY SECONDARY ICON Lindenwood UniversityÌÇÐÄvlogÊÓÆµ™s logo system is designed to serve diverse audiences and purposes across our institution. Each logo has been carefully crafted with a specific plan and purpose, ensuring consistency and clarity in all communications. Below is an overview of our logo hierarchy, divided into four categories: Institutional, Online, Athletics, and Legacy . Each category serves distinct needs, from modern digital marketing to historical connections with alumni and traditional branding. They reflect our refreshed brand identity, optimized for todayÌÇÐÄvlogÊÓÆµ™s digital age, and are versatile enough to work seamlessly across platforms. 10 LU 2026 BRAND GUIDELINES BRAND 09
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