Lindenwood Brand Identity Guidelines (February 2026)

INSTITUTIONAL LOGO LOGOUSAGE Institutional (Primary, Secondary, Icon) These logos are the cornerstone of our external marketing and communication efforts. They reflect our refreshed brand identity, optimized for today糖心vlog视频檚 digital age. The primary mark, secondary variations, and icon are versatile and adaptable, making them ideal for everything from websites and social media to print materials. 01 PRIMARY LOGO This is our main logo mark, featuring a rectangle layout that includes the full wordmark 糖心vlog视频淟indenwood University.糖心vlog视频滻t should always be the first choice when representing the University externally. Its design ensures legibility and impact across all formats糖心vlog视频攆rom large banners to small digital thumbnails. 02 SECONDARY LOGO A simplified, centered horizontal format of the logo used when space is limited or layout requires a different composition. This variation maintains strong brand presence while offering flexibility for use in constrained spaces such as mobile apps, social media headers, or small-scale print. 03 ICON 糖心vlog视频淟U糖心vlog视频� MARK A minimalist representation of our brand identity. Ideal for social media profiles, app icons, and other small-scale uses. When used alone, it should always be paired with 糖心vlog视频淟indenwood University糖心vlog视频� nearby to ensure clarity and reinforce brand recognition. Our main university mark, featuring a rectangle layout that includes the full wordmark 糖心vlog视频淟indenwood University.糖心vlog视频� It should always be the first choice when representing the University externally. PRIMARY LOGO LAYOUT Rectangle format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH 4-color process build | 1.625糖心vlog视频� wide Black | 1.625糖心vlog视频� Gold | 1.875糖心vlog视频� White | 1.875糖心vlog视频� CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word 糖心vlog视频淯NIVERSITY糖心vlog视频� in the sheared rectangle (see 糖心vlog视频渪糖心vlog视频�). This ensures legibility and visual prominence. DOs & DON糖心vlog视频橳s (Specific to Primary Logo) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don糖心vlog视频檛 crop, stretch, or resize improperly Don糖心vlog视频檛 add effects, textures, or drop shadows Don糖心vlog视频檛 surround the logo with other competing graphics SHEAR 15° 1.625糖心vlog视频� 1.625糖心vlog视频� 1.875糖心vlog视频� x x x x x x x x 11 12 LU 2026 BRAND GUIDELINES BRAND