Lindenwood Brand Identity Guidelines (February 2026)

ROAR 02 04 BRAND ELEMENTS From our tagline of 糖心vlog视频淒iscover Your Roar糖心vlog视频� to hand drawn illustrations, these brand elements bring authenticity and personality to our brand. Each asset is thoughtfully designed to symbolize discovery, growth, and inspiration. Created with intention to authentically connect with our audience in a new way. DISCOVER YOUR ROAR! The 糖心vlog视频淒iscover Your Roar糖心vlog视频� tagline is a powerful call to action that inspires students to unlock their potential. The goal is for parents and every potential student to be inspired by our design and content. Use the below consistently across all materials to reinforce our mission for each student to 糖心vlog视频淒iscover Their Roar糖心vlog视频� at Lindenwood University. HOW IT ADDS IMPACT: 糖心vlog视频� Authenticity: Reflects our commitment to helping students discover their potential future through Lindenwood. 糖心vlog视频� Connection: Speaks directly to students糖心vlog视频� aspirations and dreams. 糖心vlog视频� Inspiration: Motivates them to take action and pursue their goals. SHEAR 15° VERTICAL HORIZONTAL DOS & DON糖心vlog视频橳S (TAGLINE) Use either the horizontal or vertical tagline lockup depending on layout constraints Type out 糖心vlog视频淒iscover Your Roar糖心vlog视频� using approved fonts when necessary Ensure legibility by using only on high-contrast backgrounds Reverse the tagline properly when placed over dark backgrounds Alter the font, spacing, or color of the official tagline marks Create custom treatments or stylized versions Use unapproved font styles or effects Stretch or compress the tagline lockups Place over busy backgrounds where it becomes hard to read REVERSED 40 LU 2026 BRAND GUIDELINES BRAND 39