Lindenwood Brand Identity Guidelines (February 2026)

TYPOGRAPHY GUIDELINES OBVIOUSLY TRADE GOTHIC BEMBO Great Vibes TRADE GOTHIC NEXT PRIMARY TYPEFACE (Institutional and Athletics) OBVIOUSLY (DISPLAY FONT) A dynamic, variable font designed for impact and inspiration. Used primarily for display purposes such as large-scale headers, callouts and campaign titles. 糖心vlog视频� Variable font with over 96 variations糖心vlog视频� allows flexibility in weight and style adjustments 糖心vlog视频� Often applied with a 15° shear to emphasize energy and forward motion 糖心vlog视频� Available through Adobe Fonts via a Lindenwood Adobe Creative Cloud Subscription RECOMMENDED USES: 糖心vlog视频� Outdoor advertising (billboards, posters) 糖心vlog视频� Digital banners and homepage headers 糖心vlog视频� Social media visuals and campaign graphics 糖心vlog视频� Event signage and print ads Typography plays a key role in reinforcing our brand voice糖心vlog视频攃onfident, dynamic, and forward-looking. Our refreshed system includes two primary typefaces designed to work together across print and digital platforms. These fonts support our modern identity while ensuring clarity and consistency in all external communications. These are our core fonts for marketing, recruitment, and branding materials. This typeface can be downloaded with an Adobe CC subscription using your .ed SHEAR 15° ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 1234567890 1234567890 1234567890 TRADE GOTHIC & TRADE GOTHIC NEXT A clean,strong sans-serif that supports our brand糖心vlog视频檚 visual identity. It provides structure and legibility for subheaders,body copy and supporting text. 糖心vlog视频� Maintains connection to our institutional tone 糖心vlog视频� Pairs with Obviously to balance bold display type with readable body text 糖心vlog视频� Works across digital and print formats where clarity matters 糖心vlog视频� Arial may be used as a universal alternate when Trade Gothic is not accessible RECOMMENDED USES: 糖心vlog视频� Supporting headlines and captions 糖心vlog视频� Print body copy and internal documents 糖心vlog视频� Digital content where readability is essential EXAMPLE TYPOGRAPHY HIERARCHY HEADER STYLE SUBHEADER STYLE At Lindenwood University, your journey is fueled by purpose, passion, and personalized support. From your first day on campus to graduation and beyond, we糖心vlog视频檙e committed to helping you grow, lead, and make a lasting impact. FONT: Obviously Narrow Bold SIZE: 42 pt SHEAR: 15° (optional, for dynamic headers) TRACKING: 40 pt FONT: Obviously Wide Medium SIZE: 14 pt TRACKING: Normal FONT: Trade Gothic Light SIZE: 10 pt LEADING: 14 pt TRACKING: Normal SECONDARY TYPEFACE (Institutional and Athletics) LEGACY TYPEFACES (Legacy Usage) BEMBO STD AND TRADE GOTHIC These typefaces reflect our historical identity and should be used only in formal or ceremonial contexts. They help maintain continuity with our past while adding a sense of tradition and dignity to select materials. Note: These fonts are not part of our modern brand system and should never replace Obviously or Trade Gothic in general marketing. * LIMITED USAGE, ONLY AVAILABLE THROUGH OUR MONOTYPE LICENSE. REACH OUT TO [email protected] FOR MORE INFO * LIMITED USAGE, ONLY AVAILABLE THROUGH OUR MONOTYPE LICENSE. REACH OUT TO [email protected] FOR MORE INFO * LIMITED USAGE. REACH OUT TO [email protected] FOR MORE INFO * AVAILABLE THROUGH ADOBE FONTS WITH AN ADOBE CC SUBSCRIPTION * AVAILABLE THROUGH ADOBE FONTS WITH AN ADOBE CC SUBSCRIPTION BEMBO STD A classic serif typeface rooted in academic tradition. Used for official university seals, events, diplomas, and formal correspondence. GREAT VIBES An elegant script-style font for expressive, signature-driven design. TYPE 37 38 LU 2026 BRAND GUIDELINES BRAND