Marketing and Communications
Our Team
Designer, Multimedia
- Designs user-friendly, brand-aligned web pages that support strategic goals and accessibility standards.
- Creates motion graphics and animations for video, digital campaigns, and social media, enhancing visual storytelling.
- Collaborates across creative teams on print, digital, and multimedia projects to ensure cohesive design execution.
- Applies strong layout and visual standards to maintain and evolve the university糖心vlog视频檚 visual identity across all content.
Assistant Vice President, Marketing
- Responsible for directing and overseeing all university marketing operations and strategies. Administers consistent brand stewardship and messaging development.
- Oversees production of all advertising material, including experiential, print, digital, video, audio, and out-of-home.
- Collaborates with campus stakeholders to promote special events, programmatic engagement, and advancement initiatives.
- Directs all aspects of creative marketing production, including graphic design, photography, and videography.
Graphic Designer
- Maintains the integrity of the university糖心vlog视频檚 brand identity.
- Serves as a main contact for creative and design project requests.
- Consults, coordinates, develops, designs, and manages advertising and print schedules.
- Collaborates with internal stakeholders and outside vendors to fulfill print collateral requests.
Specialist, Social Media
- Develops and manages Lindenwood糖心vlog视频檚 organic social media strategies in coordination with various departments and university strategic initiatives.
- Maintains responsibility for Lindenwood糖心vlog视频檚 brand and communication across organic social media and digital platforms.
- Monitors all social media platforms for appropriate content and executes updates as needed.
Director, Creative Content
- Leads production of the University糖心vlog视频檚 branding, advertising, print, and digital collateral.
- Provides creative art direction and oversees identity compliance.
- Ensures that the creative produced is innovative, consistent, and effective.
- Manages relationships with vendors to ensure satisfaction and premium quality production.
Director, Integrated Marketing
- Manages social media and SEO staff to ensure effective strategy and performance.
- Develops and executes enrollment-focused marketing across digital and print; oversees digital advertising performance.
- Creates and manages content to ensure brand consistency in tone and messaging across digital and print.
- Coordinates media buys and vendor partnerships, collaborating with agencies and external partners.
Photographer
- Primary photographer for marketing campaigns and promotions.
- Provides campus-wide photography, videography, and editing.
- Makes content recommendations based on data and analysis.
- Maintains responsibility for project files and creative assets in the university糖心vlog视频檚 asset management system.
Assistant Vice President, Communications and University Spokesperson
- Oversees internal and external communication initiatives.
- Develops strategy for media relations and targeted partnerships.
- Collaborates with university staff to pitch stories and respond to media inquiries.
- Partners with the Public Safety department to disseminate timely warnings and emergency communications.
Specialist, Search Engine Optimization (SEO) Content
- Creates and executes comprehensive SEO strategies to improve search engine rankings.
- Conducts thorough keyword research to identify high-impact search terms.
- Develops SEO-friendly content for the website, microsites, and landing pages.
Manager, Communications Content
- Oversees delivery of written and digital content to convey strategic messaging.
- Copyedits produced content including university-wide reports, email communication, magazine articles, and media buys.
- Drafts original communication for website content, magazine articles, and press outreach.
- Shares responsibility for Lindenwood糖心vlog视频檚 brand and communication with both internal and external audiences.
Videographer
- Primary videographer for marketing campaigns and promotions.
- Provides campus-wide videography, photography, and editing.
- Makes content recommendations based on data and analysis.
- Maintains responsibility for project files and creative assets in the university糖心vlog视频檚 asset management system.
Manager, Web Strategy and Development
- Manage the university糖心vlog视频檚 portfolio of websites. This includes ongoing evaluation and revision of the site糖心vlog视频檚 functionality and content for effectiveness, monitoring, and implementing relevant best practices and trends in website content.
- Assist and train a network of web contributors who are responsible for overseeing and updating their departments website content.
- Act as a liaison between the Department of Information Technology, Marketing and Communications, and outside vendors to resolve technical problems and improve the site experience.
- Ensure pages conform to SEO best practices and accessibility.
Coordinator, Marketing Projects and Operations
- Maintain and reconcile internal accounting records
- Coordinate and support enrollment and marketing projects
- Monitor project performance and risks
- Create efficient reporting systems to track project budgets
Important Documents and Resources
