Lindenwood Brand Identity Guidelines (February 2026)

SOCIAL MEDIA POLICY Whether managing an official university account or posting as a representative, every piece of social media should reflect who we are and how we show up in the world . YOU ARE A BRAND AMBASSADOR糖心vlog视频�24/7 As a Lindenwood team member, you represent our brand at all times. Be smart about what you share online. Assume anything you post will be public and permanent糖心vlog视频攅ven if later removed or made anonymous. Always use good judgment and maintain professionalism when posting about the University. 糖心vlog视频� Don糖心vlog视频檛 post confidential or non-public information about: 糖心vlog视频� The University, including financial data, business plans, and growth strategies 糖心vlog视频� Staff, faculty, or student details without permission 糖心vlog视频� Internal meetings or activities unless they are officially shared 糖心vlog视频� You are responsible for everything you publish. Refer to Employee Policies for full guidelines. PROFILE GUIDELINES OFFICIAL SOCIAL MEDIA PROFILES MUST FOLLOW BRAND RULES Academic and athletic department profiles must follow specific rules for profile photos and cover images. Only approved versions may be used, and all visuals must align with current brand standards. Be sure the entire logo is visible糖心vlog视频攊t should never be cropped. Don糖心vlog视频檛 recreate or use photographs of logos. All university-related accounts must be registered with Marketing and Communications before publishing. PLATFORM SPECIFIC GUIDELINES VFOLLOW FORMAT GUIDELINES FOR EACH PLATFORM Each platform has unique requirements for profile pictures, cover photos, image dimensions, and video formatting. Always adhere to these specs to ensure clarity and professional presentation. Below are the recommended sizes for each platform: FACEBOOK 糖心vlog视频� Profile Picture: 170 x 170px 糖心vlog视频� Cover Photo: 820 x 312px desktop / 640 x 360px mobile 糖心vlog视频� Image Posts: 糖心vlog视频� Recommended: 1200 x 630px 糖心vlog视频� Landscape: 1.91:1 (1080 x 608px) 糖心vlog视频� Square: 1:1 (1080 x 1080px) 糖心vlog视频� Portrait: 4:5 (1080 x 1350px) 糖心vlog视频� Video: 4:5 (1080 x 1350px), landscape video 9:16 for mobile 糖心vlog视频� Stories: 9:16 (1080 x 1920px) 糖心vlog视频� Carousel Posts: 1:1 (1200 x 1200px) INSTAGRAM 糖心vlog视频� Profile Picture: 320 x 320px 糖心vlog视频� Feed Images: 糖心vlog视频� Landscape: 1.91:1 (1080 x 608px) 糖心vlog视频� Square: 1:1 (1080 x 1080px) 糖心vlog视频� Portrait: 4:5 (1080 x 1350px) 糖心vlog视频� Video Posts: 1.91:1 or 4:5 糖心vlog视频� Stories & Reels: 9:16 (1080 x 1920px) 糖心vlog视频� IGTV: 9:16 (1080 x 1920px) 糖心vlog视频� IGTV Cover Photos: 1:1.55 (420 x 654px) 糖心vlog视频� IG Live: 9:16 (1080 x 1920px) X (TWITTER) 糖心vlog视频� Profile Picture: 1:1 (400 x 400px) 糖心vlog视频� Header Image: 3:1 (1500 x 500px) 糖心vlog视频� Banner Image: 3:1 (1500 x 500px) 糖心vlog视频� Image Post Size: 16:9 (1200 x 675px) 糖心vlog视频� X Moments: 9:16 recommended LINKEDIN 糖心vlog视频� Profile Picture: Min 400 x 400px | Max 7680 x 4320px 糖心vlog视频� Cover Image: 4:1 (1584 x 396px) 糖心vlog视频� Image Size: 1.91:1 (1200 x 627px) 糖心vlog视频� Blog Link Image: 1.91:1 (1200 x 627px) 糖心vlog视频� LinkedIn Stories: 9:16 (1080 x 1920px) TIKTOK Profile Picture: 1:1 (1080 x 1080px) Video Format: 9:16 vertical (1080 x 1920px) Link-in-bio thumbnails: 1080 x 1080px SOCIAL MEDIA DOS & DON糖心vlog视频橳S FOR SOCIAL MEDIA CONTENT Maintaining Brand Consistency Across Platforms Use this list to guide your social media content creation and avoid common missteps. Use high-res versions of the LU logo or athletics mark Pair visuals with 糖心vlog视频淒iscover Your Roar糖心vlog视频� or supporting taglines Follow platform-specific dimensions for each format Reverse Gold and Black properly on dark backgrounds Coordinate with Marketing before posting branded materials Don糖心vlog视频檛 crop logos or use unauthorized variations Don糖心vlog视频檛 use generic stock photos糖心vlog视频攁lways represent real students and campus Don糖心vlog视频檛 ignore brand tone in captions or descriptions Don糖心vlog视频檛 stylize logos manually or add effects Don糖心vlog视频檛 post without prior approval fromMarketing 57 58 LU BRAND GUIDELINES CONTENT