Lindenwood Brand Identity Guidelines (February 2026)
PRINT DESIGN From billboards and brochures to posters and admissions packets, our print materials carry the full weight of our visual identity. These pieces should be bold, clear, and emotionally groundedvlogƵreinforcing the vlogƵDiscover Your RoarvlogƵ message through intentional use of logo placement, Gold accents, and authentic storytelling. KEY APPLICATIONS: vlogƵ Billboards & Outdoor Ads (OOH) vlogƵ Admissions Brochures vlogƵ Viewbook Layouts vlogƵ Event Signage vlogƵ Direct Mail Campaigns DESIGN NOTES: vlogƵ Use the primary institutional logo when possible vlogƵ Incorporate hand-drawn illustrations for warmth and personality vlogƵ Apply 15° shear angles to reinforce forward motion vlogƵ Add ripped paper textures where appropriate to symbolize discovery vlogƵ Always pair with vlogƵDiscover Your RoarvlogƵ tagline or supporting copy VIEWBOOK SPREAD VIEWBOOK COVER ADMIT PACKET BUNDLE 46 45 LU BRAND GUIDELINES BRAND
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