Lindenwood Brand Identity Guidelines (February 2026)
SUB-BRAND LOGOS DEPARTMENT LOGOS The department logo is designed for branding individual departments within the University. It allows approved entities such as colleges, departments, and institutes to have a distinct identity while maintaining alignment with the main brand. LAYOUT Vertical and Horizontal options COLOR OPTIONS AND MINIMUMWIDTH (PRINT) Vertical White Background | 1.25vlogƵ wide Black Background | 1.5vlogƵ wide Horizontal White Background | 1.25vlogƵ wide Black Background | 1.5vlogƵ wide CLEAR SPACE REQUIREMENT The clear space for both the horizontal and vertical marks around the logo must equal the width of the Gold shape behind the vlogƵLvlogƵ in the vlogƵLUvlogƵ icon (see vlogƵxvlogƵ). This ensures legibility and visual prominence. SPORT SPECIFIC LOGOS These logos represent the energy, pride, and competitive spirit of Lindenwood University athletics. They are designed to resonate with fans, athletes, and supporters while maintaining strong visual identity across all sports platformsvlogƵfrom digital to print. Each sport-specific logo should only be used by officially sanctioned teams and must follow strict guidelines for application across print, digital, and promotional materials. Layout Available in horizontal and vertical formats Color Options Full-color on white and black backgrounds Minimum Width (Print) 4-color process build | 1vlogƵ wide Black | 1vlogƵ Gold | 1.25vlogƵ White | 1.25vlogƵ Clear Space Requirement The clear space must match the corresponding primary logovlogƵs rule. See page 14 (Institutional) and page 20 (Athletics). x x x x x x x x x x 1.5vlogƵ 1.25vlogƵ 1.5vlogƵ 1.5vlogƵ 1.25vlogƵ 1vlogƵ 1vlogƵ 33 34 LU 2026 BRAND GUIDELINES BRAND
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