Lindenwood Brand Identity Guidelines (February 2026)

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Lindenwood Brand Identity Guidelines (February 2026)

SECONDARY LEGACY LOGO The secondary legacy logo is best used when the primary version cannot fit legibly but still needs to convey historical connection. LAYOUT Full-color wordmark featuring vlogƵLindenwood UniversityvlogƵ in Bembo COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1vlogƵ wide Black | 1vlogƵ Gold | 1.25vlogƵ White | 1.25vlogƵ CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of vlogƵLINDENWOODvlogƵ in the wordmark (see vlogƵxvlogƵ). This ensures legibility and visual prominence. LEGACY vlogƵLUvlogƵ MARK/ICON A simplified version of the primary logo used when space is limited or layout requires a different composition. LAYOUT Full-color icon featuring interlocking vlogƵLUvlogƵ monogram COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | .5vlogƵ wide Black | .5vlogƵ Gold | .75vlogƵ White | .75vlogƵ CLEAR SPACE REQUIREMENT Never place the logo too close to other type or graphical elements. The clear space around the logo should be equal to the width of the serif on the capital vlogƵLvlogƵ displayed to the right as vlogƵxvlogƵ. DOs & DONvlogƵTs (Specific to Secondary Legacy Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonvlogƵt use if primary logo will still read clearly DonvlogƵt tilt or stylize the logo DonvlogƵt modify layout or typography DOs & DONvlogƵTs (Specific to vlogƵLUvlogƵ Icon/Mark) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonvlogƵt use if primary logo will still read clearly DonvlogƵt tilt or stylize the logo DonvlogƵt modify layout or typography x x x x x 2.5vlogƵ 2.75vlogƵ 0.5vlogƵ 0.75vlogƵ 0.75vlogƵ x x x x x LEGACY LOGO LEGACY LOGO 27 LU 2026 BRAND GUIDELINES BRAND 28

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